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How Consumers Pick A Hotel

RRP $317.99

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Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You'll turn to it again and again for guidance and practical, easy suggestions


Economy Hotels In China

RRP $336.99

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While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally.

This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China's market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China's new business environment.

Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China's development and business opportunities in China.


The Haunted Hotel

RRP $16.99

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In the year 1860, the reputation of Doctor Wybrow as a London physician reached its highest point. It was reported on good authority that he was in receipt of one of the largest incomes derived from the practice of medicine in modern times. One afternoon, towards the close of the London season, the Doctor had just taken his luncheon after a specially hard morning's work in his consulting-room, and with a formidable list of visits to patients at their own houses to fill up the rest of his day-when the servant announced that a lady wished to speak to him. 'Who is she?' the Doctor asked. 'A stranger?'


How To Earn Most From A Single Book Manuscript

RRP $13.99

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One book manuscript x Many platforms x Many formats ORMany book manuscripts x One platform x one format


Diggers Rest Hotel

RRP $19.99

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In 1947, two years after witnessing the death of a young Jewish woman in Poland, Charlie Berlin has rejoined the police force a different man. Sent to investigate a spate of robberies in rural Victoria, he soon discovers that World War II has changed even the most ordinary of places and people.

An ex-bomber pilot and former POW, Berlin is struggling to fit back in: grappling with post-traumatic stress disorder, the ghosts of his dead crew and his futile attempts to numb the pain.

When Berlin travels to Albury-Wodonga to track down the gang behind the robberies, he suspects he's a problem cop being set up to fail. Taking a room at the Diggers Rest Hotel in Wodonga, he sets about solving a case that no one else can – with the help of feisty, ambitious journalist Rebecca Green and rookie constable Rob Roberts, the only cop in town he can trust.

Then the decapitated body of a young girl turns up in a back alley, and Berlin's investigations lead him ever further through layers of small-town fears, secrets and despair.

The first Charlie Berlin mystery takes us into a world of secret alliances and loyalties – and a society dealing with the effects of a war that changed men forever.

About the Author

Melbourne-born Geoff McGeachin has spent much of his life shooting pictures for advertising, travel, theatre and feature films. His work has taken him all over the world including stints living in Los Angeles, New York and Hong Kong. He is now based in Sydney, where he teaches photography and writes.

His first novel, Fat, Fifty & F***ed!, won the inaugural Australian Popular Fiction Competition and was published by Penguin in August 2004. Described by the Sunday Tasmanian as 'one of the most exhilarating debut novels in many moons . . . wildly imaginative, irreverent, bitingly funny, beautifully paced and populated by the sort of characters we'd all love to know', it continues to entertain and amuse Australian and international readers.

Geoff followed this up in 2006 with the hilarious adventure thriller D-E-D DEAD!, which introduced Alby Murdoch – Australian secret agent and international photographer – a man with a taste for good coffee, fine food and interesting women and described by the Sunday Age as 'a genuine action hero, with a truly Australian irreverence'. D-E-D DEAD! was published by Penguin/Viking and nominated for a Ned Kelly Award in 2006.

Sensitive New Age Spy, the second Alby story, was published by Penguin in 2007 and was also nominated for a Ned Kelly Award. According to GQ Magazine, Sensitive New Age Spy 'crackles with picaresque players and absurd wit. A chuckle-by-the-pool read.'

Dead and Kicking, the third book in the Alby Murdoch trilogy, was published to excellent reviews in January 2009. The Age's Cameron Woodhead wrote: 'McGeachin channels the ghost of Ian Fleming to entertaining effect in this high-octane adventure with a camp, comic gloss.' The Sunday Tasmanian said: 'McGeachin has a real flair for action-adventure writing. His pacing is excellent, his ever-changing scene locations are richly detailed and his plotting is intricate without being cumbersome. Throw in his inimitable sense of humour and you have a sensational combination.'

His fifth novel, The Diggers Rest Hotel, is a crime story set in Albury-Wodonga, and it marks a change of direction for McGeachin. The hero is hard-boiled detective Charlie Berlin, an ex-bomber pilot and POW with a dark past. Published in June 2010 it was described by Christopher Bantick in the Weekly Times as '... a bottler of a book ... terrific in all respects', and the Hobart Mercury reviewing it as, '...a fiesty, beautifully researched thriller ... shot through with brilliant insights and great dialogue, fitfully lit by explosive flashbacks to battle in the air.'

The Diggers Rest Hotel won the Best Fiction category at the 2011 Ned Kelly Awards presented by the Australian Crime Writers Association and was also one of ten titles selected for the State Library of Victoria's 'Summer Reads Program' 2010/11.



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